![]() ![]() ![]() ![]() Wifi is a passive form of transmission and can project a signal up to 18 meters away, pinging devices within range. Wifi: Smartphones are constantly on the hunt for available Wifi networks. How do each of these technologies work and how does the data they collect impact your overall understanding of in-store retail analytics? When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail analytics, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your customers from a geospatial place.Īlthough the four technologies share similarities, each contains unique functionalities that can impact your business. ![]()
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